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Jean Bleu
Jean Bleu
Jean Bleu
Jean Bleu
CLIENT

Jean Bleu

Embracing the Essence of Natural Beauty.
A Stunning Rebrand and Strategic Growth Propel Maison Jacynthe to New Heights

  • 14% Increase in Online Transactions
  • 250+ Improvements & Bug Fixes
  • 5 Major CX Improvements
Book a Growth Session Now

The Story

Maison Jacynthe, a renowned beauty and wellness brand, faced a critical situation. Their previous system integrator delivered a malfunctioning website and then declared bankruptcy, leaving the brand in a dire state. With each passing day, the faulty website was costing them both money and customer trust. Maison Jacynthe needed a swift and effective solution to restore their online presence and performance.

The Challenge

Maison Jacynthe's website was plagued with numerous issues:

  • The WordPress blog integration was dysfunctional.
  • Videos from the brand's YouTube channel were not syncing properly.
  • The ERP integration was incomplete.
  • Overall website performance was subpar, impacting user experience and sales.

The Strategy

To address these challenges, Fuutur devised a comprehensive strategy focused on:

  1. Immediate Stabilization: Conducting an emergency audit to identify and prioritize critical issues.
  2. Integration Solutions: Ensuring seamless integration of the WordPress blog and YouTube channel.
  3. ERP Completion: Collaborating with ERP specialists to complete the integration and streamline operations.
  4. Performance Optimization: Implementing advanced performance enhancements to improve website speed and reliability.

Customer Experience (CX) Enhancement: Focusing on user-centric design improvements to enhance the overall shopping experience.

The Execution

Our team at Fuutur implemented the following steps to execute the strategy:

  1. Emergency Audit: Conducted a thorough audit to identify all issues and create a roadmap for fixes.
  2. Technical Fixes: Addressed the blog and YouTube syncing issues, ensuring all content displayed correctly and timely.
  3. ERP Integration: Worked closely with ERP experts to finalize the integration, ensuring real-time data synchronization between the website and back-end systems.
  4. Performance Upgrades: Implemented caching solutions, optimized images, and improved server response times to boost website performance.

UX/UI Improvements: Redesigned key sections of the website to enhance navigation, product discovery, and overall user satisfaction.

The Results

The efforts of our dedicated team yielded significant results for Maison Jacynthe:

  • 14% Increase in Online Transactions: Enhanced performance and user experience led to a substantial rise in transactions.
  • 250+ Improvements & Bug Fixes: Over six months, we identified and resolved numerous issues, stabilizing and enhancing the website.

5 Major CX Improvements: Key customer experience enhancements were implemented, including improved navigation, faster checkout processes, and a more engaging design.

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