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CLIENT

Maison Jacynthe

Embracing the Essence of Natural Beauty.
A Stunning Rebrand and Strategic Growth Propel Maison Jacynthe to New Heights

14% Increase in Online Transactions
250+ Improvements & Bug Fixes
5 Major CX Improvements

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The Story

Maison Jacynthe, a renowned beauty and wellness brand, faced a critical situation. Their previous system integrator delivered a malfunctioning website and then declared bankruptcy, leaving the brand in a dire state. With each passing day, the faulty website was costing them both money and customer trust. Maison Jacynthe needed a swift and effective solution to restore their online presence and performance.

The Challenge

Maison Jacynthe's website was plagued with numerous issues:

The WordPress blog integration was dysfunctional.
Videos from the brand's YouTube channel were not syncing properly.
The ERP integration was incomplete.
Overall website performance was subpar, impacting user experience and sales.

The Strategy

Fuutur devised a comprehensive strategy focused on:

Immediate Stabilization: Conducting an emergency audit to identify and prioritize critical issues.
Integration Solutions: Ensuring seamless integration of the the YouTube channel.
ERP Completion: Collaborating with ERP specialists to complete the integration and streamline operations.
Performance Optimization: Implementing advanced performance enhancements to improve website speed and reliability.
Customer Experience (CX) Enhancement: Focusing on user-centric design improvements to enhance the overall shopping experience.

The Execution

Our team at Fuutur implemented the following steps to execute the strategy:

Emergency Audit: Conducted a thorough audit to identify all issues and create a roadmap for fixes.
Technical Fixes: Addressed the blog and YouTube syncing issues, ensuring all content displayed correctly and timely.
ERP Integration: Worked closely with ERP experts to finalize the integration, ensuring real-time data synchronization between the website and back-end systems.
Performance Upgrades: Implemented caching solutions, optimized images, and improved server response times to boost website performance.
UX/UI Improvements: Redesigned key sections of the website to enhance navigation, product discovery, and overall user satisfaction.

The Results

The efforts of our dedicated team yielded significant results for Maison Jacynthe:

14% Increase in Online Transactions: Enhanced performance and user experience led to a substantial rise in transactions.
250+ Improvements & Bug Fixes: Over six months, we identified and resolved numerous issues, stabilizing and enhancing the website.
5 Major CX Improvements: Key customer experience enhancements were implemented, including improved navigation, faster checkout processes, and a more engaging design.

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Maison Jacynthe

The Story

The Challenge

The Strategy

The Execution

The Results

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